Designing banners can often be a time-consuming task. If you’re designing a banner for your company, there are several things you need to keep in mind and implement in those banners. To ensure your banner is up to par, there are a few critical aspects to remember.
Here are the 10 most important things to remember about banner printing near me:
- Your brand identity
- Colour usage
- The usage of high-quality graphics
- Keep your target market/audience in mind
- Include your contact details
- Be tactical with where you place your logo
- Choose appropriate fonts and texts
- Keep it simple
- Define the purpose of the banner
- Ensure the banner is eye-catching
Having high-quality banners can serve several advantages for your company. If you were unsure what is most important for a banner, keep reading to find out!
The 10 Most Important Factors for Banner Printing
If you live in an area where businesses are booming, you’ve probably come across at least one banner that you couldn’t have bothered to look at. Said banner was likely poorly designed, reiterating the importance of effective Essex banner printing.
1. Your Brand Identity
It’s essential to remember your brand identity when you’re designing a banner. Keeping your brand identity evident in your banner helps you differentiate your brand from others and voices the “personality” of your company.
2. Colour Usage
Besides allowing the banner to stand out, it also allows you to implement your company colours in the banner. Using your company colours on the signage restates your brand identity and allows the banner to stand out.
3. The Usage of High-Quality Graphics
High-quality pictures or graphics make banners a lot more appealing. Eyes will naturally gravitate toward aesthetic prints that are easy to look at. Using quality graphics will enhance your banner and increase the likelihood of capturing your audience’s full attention.
4. Keep Your Target Market/Audience in Mind
Although the creative team will be in charge of designing the banner, it’s important to keep the audience’s and target market’s perspectives at the forefront. Doing your research on what is attractive to your target market will make all the difference to how you design the banner.
Remember that your audience is filled with potential consumers, so it’s crucial to keep your target markets’ preferences in mind.
5. Include Your Contact Details
Designing your banner without your company’s contact details defeats the purpose of your banner (if the signage is for marketing and advertising purposes). It would be best to keep the contact details toward the top of the banner. That way, it’s one of the first things the audience will see.
Ensure your contact details are readable so anyone interested in your products or services can easily take down the details or snap a picture.
6. Be Tactical with Where You Place Your Logo
Your logo is one of the primary aspects that differentiates you from other companies in the industry. Placing your logo at the top of the banner is the most common position for logos, and for a good reason.
Having your company logo at the top of the banner makes the signage easily recognisable and further reiterates your brand identity.
7. Choose Appropriate Fonts and Texts
Using fonts that are easy to read will make your banner far more appealing, and your audience will appreciate fonts they don’t have to dissect! Using fonts that could be tricky to read will result in your audience immediately losing interest in your banner.
Having concise texts written in simple and readable fonts will do your banner and business justice, and increase the likelihood of your audience paying more attention to them.
8. Keep it Simple
Regarding your colour usage, graphics, fonts, and texts- less is more. Having a banner with a lot going on makes it difficult to read, and your audience’s eyes and attention will have a hard time keeping up with everything happening on a busy banner.
When it comes to signage (especially for promotional purposes), you want to keep the information on them to the point and omit any unnecessary graphics or texts. It’s possible to have a simple banner that is still eye-catching and effective!
9. Define the Purpose of the Banner
Creating the framework of your banner will help you decide how you want to design it. Some purposes can include:
- Advertising a new product or service launch
- Improving the public’s awareness and knowledge of your brand
- Rebranding
Defining your banner’s purpose will make it easier for you to determine its aesthetic and what information you’ll include.
10. Ensure the Banner is Eye-Catching
Designing the banner in an eye-catching manner doesn’t always involve using crazy colours or fonts. It can also include humourous texts and graphics. Letting your creative juices flow into the banner will greatly benefit your company.
Final Thoughts
Keeping these ten most important rules about banner printing in mind when designing your signage will ensure that it’s effective and worthwhile. Although it could take some time to design an awesome banner, it’ll be worth it when your brand receives recognition!
Revolution Signs Limited 